APPICS – when crypto turns into fashion


APPICS is a next generation, reward-based social media application that introduces a new ecosystem which merges lifestyle, passion, and user-generated income inside a single mobile application.

Unlike on any other popular social media site, where 100% of the platform’s value and revenue goes to the corporate shareholders, APPICS enables all users to earn a fair share of the overall revenue, as well as creative influence within the network, through a cryptocurrency reward-token. APPICS mission is to return the value created by the time spent in a social network, back to the content creators and the audiences who love and support them.


What most people don’t know is that APPICS goes beyond a social network where users get rewarded for their contribution. It’s more than a next-generation social media APP. It’s a global movement.

The Appics Team combines the present with the future and represents the movement towards decentralisation and empowerment of the people. When the Appics Team first had the honor to meet  Steve and explained to him the mission of Appics and shared with him the vision for a fashion collection that represents the movement, he felt so inspired that just a few days later he designed a draft for the first Appics Collection and we are excited to finally share it with everyone.

Who is Steve?

Steven Wills is a creative marketing executive, art director, designer and owner of thirteen apparel stores who has extensive product design and development skills to his credit in the entertainment industry.

With over 30 years of experience, he lends his talents as a consultant to APPICS for marketing strategies, art design and production. He has the honor of naming Michael Jackson, Janet Jackson, Stevie Wonder, Lil Wayne, Chris Brown, Erykah Badu and Jill Scott among his clients. He has also led marketing campaigns for major companies including Universal, Sony, Virgin, Priority, and The Legendary Motown Records.